Terex Makes Strategic Moves for Mixer Truck Business

Mon November 07, 2016
Truck and Trailer Guide

Terex is announcing the completion of two strategic moves related to its front discharge mixer truck business. Within the Terex corporate structure, Terex Mixer Trucks have transitioned from the Terex Construction Americas specialty products portfolio to the Terex Materials Processing segment. The trucks join Fuchs material handlers, Terex Bid-Well automatic roller pavers, and Powerscreen®, Terex Finlay, and other Terex minerals processing and washing equipment in the Materials Processing portfolio.

“Terex Mixer Trucks are a longstanding and important part of the Terex business portfolio, and Terex positioned the trucks in a strong business segment where they can expand and continue to help customers meet their production goals,” comments John Leech, General Manager for Terex Mixer Trucks and Terex Bid-Well. “This has been a seamless transition that has not affected our mixer trucks customers. The only visible change is our new Director of Customer Engagement Strategy, Sales and Service Organization, Mark Aubry. He is an excellent addition to the Terex team and offers a wealth of sales and marketing experience for the mixer truck line.”

Aubry replaces Rinas

Terex announces the appointment of Mark Aubry as Director of Customer Engagement Strategy, Sales and Service Organization (CESO) for Terex Mixer Trucks. He replaces long-time concrete industry veteran David Rinas, who held the Director of Sales position since August 2008, and announced his planned retirement from the position earlier this year.

Aubry now leads all customer-facing activities, including sales, service and aftermarket parts teams, and he is responsible for strategic sales planning and staffing for Terex front discharge mixer trucks. In addition, his responsibilities include the development and implementation of a strategic sales plan to enhance customer interaction, grow market share, and achieve company goals and objectives.

Prior to joining the Terex mixer truck team, Aubry served as the Vice President of Sales and Marketing for the components division of a Canadian alternative fuel transportation company. He has also led the sales and marketing teams for a multinational truck manufacturer and a global manufacturer of aerial work platforms.

“Dave (Rinas) successfully led the Terex truck business through one of the deepest market downturns in history and has positioned the truck segment for growth. He has left big shoes to fill,” says Aubry. “The Terex front discharge mixer truck design is solid and offers many production-enhancing features for customers. I am excited to work with our talented team and ready mix truck operators to help grow their businesses through the use of Terex mixer trucks.”

Rinas' successful and productive career spans nearly 40 years, beginning with asphalt plant and equipment manufacturer Standard Havens in 1977. His career in the cement and concrete business started in 1986. He held Vice President level positions for industry giants Holcim, Lonestar Industries (Buzzi Unicem) and Lehigh Cement until 2008, when he accepted the Director of Sales position at Terex Mixer Trucks.

During the deep economic downturn from 2009 to 2012, where the front discharge market experienced truck demand decreases by up to 90 percent, Rinas also held the position of interim General Manager for the ready mix concrete truck business. While truck production was temporarily halted from 2011 through most of 2012, Rinas led a core group of team members representing several departments to implement Lean manufacturing principles at the Fort Wayne factory and re-engineer the front discharge truck design with new customer-requested features in preparation for the market rebound. Since the temporary production stoppage, the market rebound has seen demand for Terex mixer trucks grow to anticipated production levels reaching 1,000 units in 2017.

“Over the years, I have witnessed the evolution, transformation and resiliency of the construction materials and equipment business from several perspectives. I have been fortunate to have several mentors during my career and have met hundreds of friends, colleagues, and, most importantly, customers along the way,” says a reflective Rinas. “Clearly the industry will continue to transform and evolve as I depart the business, and Terex has selected the right person in Mark (Aubry) with the right experience and skills to lead the evolution of Terex Mixer Trucks to meet the market's needs.”